Loop
Loop is a fashion rental platform designed to democratise high-end fashion, making it more accessible and fun.. Catering to a young audience, Loop encourages individuals to experiment with designer clothes, express their unique style, and stay on trend without the hefty price tag. I brought this project to life by crafting a bold, playful brand identity that reflects its mission to celebrate individuality and promote self-expression. Through dynamic visuals and convenient user experience, I ensured Loop›s values are felt at every touchpoint.