Jolly Swede
Jolly Swede is a non-alcoholic beverage brand founded by two friends from Sweden, designed for mindful drinkers. Crafted with all-natural ingredients, Jolly Swede offers bold, unique flavor combinations, elevating soft drinks with deep, complex tastes. For this project, I developed a vibrant, playful brand identity that mirrors the drink’s bold and bubbly character. I also created packaging that communicates the joy of mindful, guilt-free socializing while embracing the brand’s core values of fun, authenticity, and Swedish pride.
