Holiday Inn
For this project, the goal was to reposition the hotel as more than just a budget-friendly option, highlighting its premium locations in some of the world’s most famous destinations. With a focus on attracting a younger, travel-hungry audience, I sought to blend modern design elements with the rich legacy of Holiday Inn, respecting its heritage while bringing a fresh, contemporary appeal to the visual identity. The refresh aimed to reintroduce the brand as an exciting, stylish choice for modern explorers while retaining its welcoming essence.
